Reviews of more 200 characters get double points - a nice incentive to make an extra effort. I propose to do the same (double points, so 10 instead of 5) or something similar for adding the 1st picture to a POI, if only to get rid of the placeholders that are used for the regions where no street view images are available.
The fact that a picture can be shown in Maps instead of the placeholder is more "valuable" than adding the 20th picture of a popular POI, just as a long review is more valuable than the quickly posted "Good service".
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