Contributing in Accessibility in Google Maps is extremely important, and we can help a lot other people by improving the information about this important subject.
- We can do this by updating the Accessibility Features in Google Maps.
- We can highlight Accessibility in our reviews
- We can add photos where the accessibility features of a place are clearly visible.
Many of us like to use this last method (adding helpful photos) to make “visibly clear" that a place is accessible: photos of ramps, signs, lifters, toilets. This kind of “visual communication” is in my opinion extremely important, because in this way we can show exactly how a place is.
I have recently seen that, to better highlight the accessibility features, some Local Guide is modifying the photos, using a superimposed graphic. Something like this
As you can see I wanted to add a disclaimer on the photo. The real content uploaded in Maps is this one. Why did I want to make that point clear?
- First of all because we need to understand how to better contribute with our photos.
- Then, because in Google Maps we have rules about photos, and we don’t want to be in trouble
The rules
Let’s first of all talk about rules, because in this way we will immediately make clear what we should never do
Format Specific Criteria is giving us a clear indication of the use of superimposed text of Graphic "Superimposed text or graphics, including promotional content such as logos, are subject to the following requirements: For traditional digital photos and videos, superimposed content cannot take up more than 10% of the image or video, and must be limited to a single edge.
Superimposed text or graphics must be relevant.
Distracting superimposed text or graphics are not permitted"
Don’t get confused by the text. The fact that it says “including promotional content” does not mean that “non-promotional” content is allowed. Content that does not comply with the rule is never permitted!
Photo visibility:
Many of us think that our accessibility photos will have, if we manipulate them, more visibility, thus being more useful for Google Maps users. Unfortunately it is not like this. The principle that give priority to a photo is the Community policy :
- “Take photos that clearly and accurately represent a location …”
- "Dark, blurry, and redundant photos will be removed.”
In addition, since the “superimposed text” is a violation of the aforementioned rule, the risk is that the photo will be removed (made private) thus losing all its usefulness.
This means that our photo will be promoted based on “image quality” and “image relevance” criteria.
Therefore, our “processed with additional content” image may otherwise lose the “quality and relevance” requirements, being moved down by the evaluation algorithm. This would not only make our work useless, but it would even make it counterproductive.
Upload “Self Explanatory” photos: If it is true that “a photo worth 1000 words” then: we try to apply this principle in our images, letting the photos explain themselves.
- We can include accessibility signs in our images, when they are present in the place
- Let’s make accessibility clearly visible! Instead of “telling it in words” we try to “show it in our images”. We take clear and easily understandable images. This way we won’t need to write “ramp”, because our image will explain it by itself
Add a caption in your photos: the caption will not give you points, but will increase the range of people who will benefit of your images, as the caption is available also for visually impaired people, through a screen reader
Improve the quality of your photos: In Local Guides Connect you can find a lot of tips about framing and editing your photos for improving the quality of the images submitted in Google Maps.
Just remember that Format Specific Criteria is defining the boundaries of our edits: “Stylistic adjustments (such as applied filters) are acceptable, provided that these stylistic changes are minimal and are not appended elements such as borders, text, collaged images, etc.
- Content that makes it difficult for others to understand the environment you’re sharing may be rejected. Examples are excessively dark or blurry images, significantly rotated compositions, and use of filters that dramatically alter the representation of the place.
- Images must be of a sufficient resolution. Exact requirements may vary by photo type and point of upload”
Tips for editing your photos
Google Maps App and Google Photos are providing tools for editing our photos before to upload them in Google Maps (a post will come soon)
Visibility Ideas:
Currently in Google Maps our Accessibility photos are not “automatically promoted” to a higher level of visibility. For this reason, following the principles explained above can be essential to make them more visible within a listing in Maps. However, there are Ideas and Proposals, made by Local Guides, to increase the visibility of the images dedicated to accessibility. Ideas that I personally think everyone should read, comment on and support.
The following are the ones I consider most relevant:
- Add Accessibility Tab for Photos on Google Maps, by @Mayford is the most recent
- Accessibility Photo Sectionby @MadanKPradhan is about the same concept
- Accessibility - Dedicated Photo Category & a Review Sort by @ravindus is extending the same concept also for reviews
- A separate tab for Accessibility/Information photos for each location in Mapswritten by @StephenAbraham is highlighting the same principle
Conclusions: Doing our best to give, through our images, the accessibility of a place, does not mean that we have to violate the rules. On the contrary, it is precisely through a correct application of the rules that we can give more visibility to our images
Do you contribute to Accessibility with photos? Share your tips here









