Happy New Year and welcome to 2025!! 
As you may already know, we have the 10th Anniversary of the Local Guides program on 15 January and the 20th Anniversary of Google Maps on 8 February!! These are amazing milestones that definitely deserves recognition and celebrations!
@NareshDarji has kicked off 2025 in amazing style with his rally for meet-ups to celebrate the milestones and he’s also provided fantastic designs to print out and use for your meet-ups!
The rest of the Connect Moderators are also putting together a plan for… not one, not two… but 12 months of celebrations! 2025 is definitely going to be a very exciting year! We’ll be releasing further information soon so stay tuned! 
For the month of January, I’ll be kicking off two design challenges for the community; a logo and a t-shirt design challenge.
Logo Design Challenge
The logo should reflect the spirit of the community and the Local Guides program, and also to celebrate the 10th Anniversary. We want this logo to be used proudly by the community throughout 2025!!
We are looking for a versatile design that can be used on its own or combined with other designs e.g. printed out as stickers, used as a watermark for banners or on cover photos for posts, printed on cards, mugs, badges or even incorporated into the winning t-shirt design.
Design requirements:
Update (14/1): I’ve been consulting with the Local Guides team and the judging process has been slightly tweaked. Also, the submission form is now available. See highlighted text for updates
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the logo must fit within a circle of 100mm diameter; the design could be scaled down to as small as 30mm diameter, so you must ensure that any text or elements in your design are clear and legible. The logo can be of any shape as long as it fits within the 100mm diameter
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do not use any elements/images/icons/fonts that are copyrighted. Please make sure that your design is fully yours and if you do use element/images/icons/fonts from a third party, you have the rights to use them
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Entries must be in .PNG or .PDF format. If you’re using a specific software to do your designs, please keep a hold of your design files. We may need to do some minor changes to ensure that the winning design can be easily shared to everyone in a format that is easy to edit and print
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do not use just the standard Google logo colours, to avoid any close association to that trademark. You can use different tints/tones/shades of the Google colours and add other hues to keep your design fresh and original
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do not use the official logos of Google (or the text “Google”), Google Maps or the Local Guides program. You can use the Local Guides community logo
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you may include the text “Local Guides” but it is not necessary if you’re using the community logo. It should have “10th Anniversary” or “10th” or “10” to symbolise this special milestone. You can also add #letsguide to your design too
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as a logo, the design should be kept simple! Don’t try to cramp in too many details/elements. It should be bold but clear and easily read and recognised
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[Optional] If your design can also easily exist as a ‘watermark’ version (single colour), that would be great. I’ve made a simple example to show a standard design plus what a ‘watermark’ version would look like:
And here are some examples of where the logo could be used:
Judging process:
- Connect Moderators that are NOT participating will help to pick the top 10 entries
- The Local Guides team will then help select the top 3 entries from the top 10 pool
- The top 3 entries will then go to a community vote to select the final winner!
We felt that this is the best way to help narrow down the options and it also made sense that the winner of a community-led challenge would be decided by the community themselves! Please note that the numbers above may change depending on how many designs we get!
Important info
- Deadline: Up to and including 31 January 2025
- Results: Voting will take place in early February
- You can participate in either the logo or t-shirt design challenges or both
- You can submit no more than 5 entries per person for each of the design challenges
- Submission form: https://forms.gle/i54NC2NBai5DhNs46
We hope that you are all excited with this design challenge. The logo is going to be rather special as we want all the various communities to use it in their media for 2025! Imagine seeing your logo spread far and wide!!
We know that there are very talented and creative folks within our community and we look forward to seeing your designs! If you have any questions, feel free to ask them in the comments below. And don’t forget to check out the t-shirt design challenge too!
to participate in the logo and t-shirt challenge! The 10th anniversary is just the beginning of the fun. Let’s get creative!
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