The results of our 12-month marathon are finally in!
For the past 6 years, our annual “Movers & Shakers” announcement focused almost exclusively on the Delta—identifying the “Movers” who added the highest absolute volume of contributions to the Map. This year, however, we wanted to evolve. We believe that explosive growth deserves as much credit as high volume. To achieve this, we are now celebrating both sides of the coin:
- The Movers: Those with the highest absolute growth (the raw numbers).
- The Shakers: Those with the highest percentage growth (the rising stars).
To crown our true champions, we have combined these two distinct paths through a new Decathlon Scoring System. To reward both the giants of the community and the explosive rising stars, we used a weighted scoring system. Points were awarded to anyone hitting a Top 10 spot on any of our 38 individual leaderboards:
- 1st Place: 15 Points
- 2nd Place: 12 Points
- 3rd Place: 10 Points
- 4th–10th Place: 7 Points down to 1 Point
By tracking performance across 19 different Maps contribution categories, we’ve identified the all-rounders who aren’t just growing in one area, but are dominating the Map across the board.
The Decathlon Innovation: 38 Leaderboards
With 19 different metrics being tracked for both Absolute (Movers) and Percentage (Shakers) growth, we ended up with a massive 38 individual leaderboards. Now can you imagine a single post here on Connect with 38 individual leaderboards?
It would be a wall of data that no one could comfortably navigate! To solve this, we developed a clever, interactive solution: The Top 100 HUB. This allows us to host the full complexity of the Decathlon while giving you a clean, simple way to access your specific results.
The Preliminary Leaderboards
Consistent with our tradition of excellence, these boards represent the absolute “Cream of the Crop.” Because the Decathlon requires a Local Guide to place in the Top 10 globally for at least one metric to earn points, these lists are leaner and more exclusive than ever before. What you see here isn’t just a list of participants; it is an elite roster of those who truly moved the needle in 2025.
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The Top 110 Movers (Absolute Yearly Delta) This board celebrates those with the highest absolute volume of contributions.
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The Top 110 Shakers (Percentage Growth) This board celebrates the fast-risers with the highest percentage of annual growth.
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The Master Badge List (Top 100 Champions) The final, deduplicated list of our 100 elite Badge Recipients.
Interactive Discovery: How to Explore!
As usual, these boards are fully interactive. Clicking on any Username will provide immediate context:
- Standard Profiles: Takes you directly to the Local Guide’s Connect Profile.
- HUB Members: Takes you to that LG’s personal Top 100 HUB. From there, you can click the “Top 100 Movers & Shakers (2025)” button to view that LG’s full 2025 Annual Performance Audit and see exactly which metrics earned that LG Decathlon points.
How to verify your stats:
- Visit your Top 100 HUB profile.
- Click the new button: “Top 100 Movers & Shakers (2025)”.
- Review your breakdown! You’ll see your rank in every metric and exactly where your points came from.
The 72-Hour Correction Window!
We want this list to be perfect before the 2025 Movers & Shakers badges are officially awarded by Google. Transparency is our priority. Please review your stats on the HUB. If you spot a data anomaly, a missing metric, or a username change that wasn’t captured, please comment below within the next 72 hours. Once this window closes, the Google team will notify the official badge honors.
Congratulations to all the preliminary winners! Who’s ready for 2026?
Edited: The Final 2025 Movers & Shakers

