Domino’s Pizza decided to challenge the monopoly of Italian pizzerias, so that they arrived in Italy. Milan has various Domino’s Pizza shops. We have an app, we have the ability to compose our personal pizzas… anyway Domino’s Pizza in Italy is not focused on American pizza. They have some of the classic American successes, but they are also focused on making Italian style pizzas.
HOW DO ITALIAN PIZZAS HERE TASTE: while they cannot be compared to pizzas made by Italian pizzerias, they taste really good. Following the Italian pizza trend, they are also very light (unless you top them with too many ingredients), tomato sauce and mozzarella cheese are Italian and their taste can be compared to the same of pizzas eaten in Italian fast food pizzerias or supermarkets. Not comparable to wood oven baked pizzas made by Neapolitan style pizzerias, but still great pizzas, also for people who are really in love with Italian pizza.
** @saraswatN **yes (also traditional Italian basic pizza, the so called “Margherita”, is vegetarian, while Americans have the pepperoni as standard pizza).
But we have also various meat based pizzas: the diavola is made with salami (so it is similar to the American pepperoni), then we have pizza with sausage, with ham, … also with fish (for example, napoletana is made with anchovies, it is called “napoletana” just in Northern Italy while in the Southern Italy is called “romana”, as in general, Neapolitan pizza is just pizza made the way they do in Naples - wood oven baked, high crust, … - with or without anchovies).
@aznbruh I have never tried it. I can tell you most Italians consider it more than a sacrilege. Even on social networks, on many posts about pizza, the first jokes are written against pineapple on pizza: it’s a real tabu in Italy! If you consider also the fact in many Italian cities there is even a conservative way of thinking (not in Milan - which is a 100% global city where you can find literally everything - and maybe in other big cities, but especially small towns seem to be really conservative, and small towns are the majority of Italy at the end), so that there are even people who hate sushi, Chinese food and everything which is not Italian, you can easily imagine what their reaction would be against something like pineapple on pizza!
As a Local Guide I love to try everything, so maybe if someone invites me to try a slice of pineapple pizza, being the first time for me, I would probably accept. I admit every time I had American pizza abroad I didn’t like it (so also at my local Domino’s I have ordered only Italian style pizza). Even basic Pizza Hut with just tomato and cheese was a little crazy for me, talking about the taste (consider even mozzarella in Italy is completely different in taste from the American one, I will make a post about this). So if I didn’t like even these basic pizza, I would most probably not like also pineapple pizza, but well: it’s still something I have never tried so I would give it a try if it happens.
@giribpai Domino’s in Italy followed the same business model of Starbucks. Starbucks here (only in Milan) opened classic coffee shops in which you don’t only find Frappuccinos but also authentic Italian coffees and even Italian pastries and sandwiches. They have even opened a Reserve Roastery here. So Starbucks has launched their popular American beverages and also added Italian ones and did a good job.
Domino’s followed the same: they have launched some American pizzas here but they also cook Italian pizzas, even if not Neapolitan style.
Their model is: bringing some USA to Italy, while still marrying Italian traditions. The only way for these companies to survive in the country of pizza and coffee (many customers are still young people: most old people are afraid to try American brands and will never substitute a coffee at the local bar with a Starbucks, even if Starbucks in Italy provides an excellent espresso as in many other bars).
