Personally, I have been "guiding" in 2 countries and cities between Vietnam and Singapore. And I sensed that moderators need to really get more real than just reviewing reviews.
Firstly, there is a need for more moderators in the cities or countries. Not quite in a Google office halfway across the world. Should we need to moderate, I mean the community of users will be more convinced if it comes from a local guide or moderator.
Secondly, they need to see that they are in a great unique position to drive good initiatives as moderators. Organise meet ups themselves and guide others to learn to arrange meet ups on their own. Grow the community to be more effective in contribution, verification and validation of businesses, places and info.
Third, when it comes to moderating, we don't really need numbers to be able to see that in certain ways Google Map is losing relevance. The flood of pictures of food and lists of food the tops and bottoms tens of places to eat or food finds. Over skewed content in food really reduces the relevance of Maps, and the Guides programme.
At the end, sure, we now know there are lots of great eateries or not many thereof at where we are. But ultimately, do we remember that we still need to know how to get there? And it is still the primary purpose of Google Maps and Guides.
Moderators need to help push and seek the balance in making the whole eco system of programmes, apps and initiative to work. Pics of sandwiches, pappadums or sushi is not quite enough to get people there. Pics of places, nearby landmarks and proper local knowledge* in reviews are worth way more in this aspect.
Ps. * some places call it subways**, metro, underground, MRT, trains, city railways. Ever wondered how many users lost their way just because no moderators or local guides actually began to start naming it the way it is known locally.
** and some places we know this name as a restaurant chain only.
Bottom line is this, to be relevant is to be useful. To be helpful is to first be available. To be effective and have impact, it needs to be real.
It bothers me when all I can do is drool of pretty food pics and those food cannot find their way into my tummy.
Cheers and guide on!
Bryan (Singapore & Vietnam)
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