A hotel has a 4.8-star rating. Would you book it? ![]()
Most of us probably would.
But what if I told you that its average rating over the last 90 days was only 3.6?
Same hotel. Same Google Maps listing. Two very different impressions.
And that’s exactly what got me thinking. ![]()
I’m a Local Guide from Kuwait
, currently exploring Sri Lanka
. During my travels, Google Maps is one of the tools I rely on most when choosing hotels, restaurants, and places to visit.
But there’s one thing I believe could make it even more useful.
My Idea: Let Recent Experiences Tell Their Story
A place can change over time.
A hotel might have new management. A restaurant might improve its food. A once-excellent attraction might no longer offer the same experience.
Yet its overall rating can still reflect years of past reviews.
What if Google Maps made these changes easier to spot?
Show Recent Rating Trends
Imagine seeing this directly on a place’s listing:
Overall Rating: 4.8
Last 90 Days: 3.6
Recent Trend: Declining
These figures are fictional and are used only to demonstrate the idea.
This wouldn’t replace the overall rating. It would simply add another perspective: how visitors have been rating the place recently.
A trend should only appear when enough reliable recent reviews are available.
Give the Latest Reviews More Visibility
I also believe recent reviews deserve greater visibility.
A review written five years ago can tell us about a place’s history.
But a review written five days ago might tell us more about what to expect today.
Google Maps already offers ways to sort reviews, including by newest in some versions.
My suggestion is to make recent experiences easier to discover without requiring users to search for them.
Older reviews should absolutely remain available, and users should still have the freedom to choose how reviews are displayed.
Show Improvements, Not Just Problems
This idea isn’t only about identifying declining service.
Imagine a restaurant that previously received poor reviews but has recently made major improvements.
Wouldn’t it be useful to see that its recent ratings are rising?
A business should have the opportunity to show its progress, just as travelers deserve to see recent concerns.
Why I Believe This Matters
For travelers, it could mean more informed decisions.
For businesses, it could provide a clearer picture of their recent performance.
For Local Guides, it could make timely, honest contributions even more valuable.
And for Google Maps, I believe it could be another step toward making an already useful platform even more helpful.
I’d Love to Hear Your Thoughts
If a hotel had an overall rating of 4.8 but a recent average of 3.6, which number would influence your decision more?
And here’s my bigger question:
Should Google Maps give recent reviews more prominence and highlight whether a place is improving or declining?
I’d love to hear different perspectives from Local Guides, Connect Moderators, and anyone interested in making Google Maps better.
Maybe there are challenges I haven’t considered, and I’d be interested to learn about them too.
Because a great map doesn’t just show us where to go. It helps us decide where we should go. ![]()
Greetings from Kuwait
, currently traveling in Sri Lanka
.

