Top Google Maps Local Guides: Annual Movers & Shakers 2025

I couldn’t agree with you more @PrasadVR, it certainly is inspiring to see the incredible contributions from the community all over the world. We’re now just waiting on some official loose ends to be finalized and the 2025 announcement will be made.

2 Likes

You made a slide for it :rofl:

2 Likes

Do you have a direct link to last year’s Movers & Shakers 2024 boards? I’m only finding a story just like this one that promises the publication of the board.

2 Likes

Many congratulations to @SarathUpendran @Abotorab @Herve_Andrieu @SamanthaSheehy @abermans @claude_richard for all the hard work which shines. You inspire us to do well. Your contributions are great pieces of learning. And @TerryPG and @JustJake . You have been a big inspiration and your contributions have helped me a lot to improve. @Kumaarsantosh and @PrasadVR @TravellerG . From Indian LG community you have been true mentors and i am sure you will feature in final list. Best wished and congratulations in advance

9 Likes

So much has happened since then that I’ve totally forgotten :sob:

1 Like

Check any HUB @tony_b :wink:

1 Like

I actually checked before asking, and didn’t find them then @AdamGT. Thanks for adding.

1 Like

I meant to do it after this post by it slipped through the cracks until you reminded me @tony_b. I was certain that someone would ask.

1 Like

A post was merged into an existing topic: Share your 2025 end of year Achievements

Hello, I would like to thank @AdamGT for the efforts they made to prepare all the tables.
Also, many congratulations to all the friends who have been selected in the Annual Movers & Shakers 2025 table, and it is an honor that my name is also included with these dear ones.
@SarathUpendran
@samanthasheehy
@Herve_Andrieu
@claude_richard
@abermans

4 Likes

Thank you @curatorofmemory

1 Like

Thank you for your appreciation @Abotorab but please don’t misunderstand. This post doesn’t include the 2025 Annual Movers & Shakers 2025 leaderboard. It is simply a pre-announcement post highlighting some of the 2025 achievers including yourself. The final announcement is only days away and I wish you the best for that announcement.

1 Like

Please, yes, thank you for your explanations, I hope that we will be in the final table if we deserve it, otherwise it is not a problem and we will still be determined to help the map and the people of the community and we will try. thank you

Thank you @PrasadVR @Laurent

2 Likes

Thank you @TerryPG

1 Like

Thank you @SarathUpendran

Merriam-Webster defines it as “a person who is active or influential in some field of endeavor.”
I can’t see how you’d separate these two terms, but I look forward to hearing what you are thinking.
I pasted the section of the T100 System readme that explains the metrics of the Movers & Shakers board into Gemini. I’ve never really have been able to wrap my head around the meaningfulness of " (d) The % Delta Views is the value of the total views gained by a Local Guide over the past month expressed as a percentage."
So I asked about two guides with the same delta views as Sarah (1.8M). One started with
1,000,000, and the second started with 50,000,000 views. I have found the response helpful in seeing how to understand this metric. Below is an extract from Gemini’s answer.

Based on the logic provided in the “Movers & Shakers” document, you would use the % Delta Views metric to compare these two guides. While their absolute growth is the same, their relative performance is drastically different.

The document defines % Delta Views as the total views gained over the past month expressed as a percentage of the starting value. Here is how that evaluation would look for your two guides:

1. The Guide with 1,000,000 Starting Views

If this guide gains a Delta of 1.8 million views (using Sarah’s gain as an example):

  • Calculation: $(1,800,000 / 1,000,000) \times 100$
  • % Delta Views: 180%
  • Evaluation: This guide has nearly tripled their total views in a single month. This indicates explosive growth and suggests their recent contributions are extremely high-impact or trending.

2. The Guide with 50,000,000 Starting Views

If this guide gains the same Delta of 1.8 million views:

  • Calculation: $(1,800,000 / 50,000,000) \times 100$
  • % Delta Views: 3.6%
  • Evaluation: While the absolute number of views is impressive, the growth relative to their existing portfolio is much smaller. This indicates steady, incremental growth rather than a major surge in performance.

Comparison Summary

According to the document’s metrics, you can further evaluate these two guides using quality-based indicators:

  • Quality of Content: To see who is actually performing “better” per upload, you would look at Delta Views/Photo. If the guide with 1 million views gained that 1.8 million delta with only 5 new photos, their Delta Views/Photo would be significantly higher, indicating much higher photo quality.
  • Velocity: Since both guides gained the same amount over 30 days, their Delta Views/Day would be identical (60,000 per day). This shows that in terms of daily audience reach, they are currently performing at the same level, regardless of their starting size.

Would you like me to help you calculate the Delta Views/Photo for these two guides if you have their total photo counts?

Yes, assume the guide with 1,000,000 views started with 75 images and added 25 during the month. The other guide started with 1500 images and added 250

To evaluate these two guides based on the document’s logic, we can now look at the Delta Views/Photo metric. This is the metric the document uses to determine “overall quality.”

While both guides achieved the same total growth (1.8 million views), the efficiency and impact of their contributions are very different.

1. The Small Portfolio Guide (1,000,000 starting views)

  • Total Photos: 100 (75 original + 25 added)
  • Delta Views: 1,800,000
  • Calculation: $1,800,000 / 100$
  • Delta Views/Photo: 18,000

2. The Large Portfolio Guide (50,000,000 starting views)

  • Total Photos: 1,750 (1,500 original + 250 added)
  • Delta Views: 1,800,000
  • Calculation: $1,800,000 / 1,750$
  • Delta Views/Photo: ~1,028

The Comparison & Evaluation

Based on the definitions in the Movers & Shakers document, here is how you would interpret these results:

  • Quality Ranking: The first guide has a Delta Views/Photo of 18,000, while the second guide has only 1,028. According to section (e) of your document, “the higher the Delta Views/Photo the higher the quality of the photos!” Therefore, the first guide is significantly outperforming the second in terms of quality and impact per image.
  • Growth Velocity: The first guide’s % Delta Views is 180%, while the second guide’s is only 3.6%. This confirms the first guide is a “Mover and Shaker”—their account is growing at a massive rate relative to its size.
  • Effort vs. Reward: The second guide added 10 times more photos (250 vs 25) but achieved the exact same view growth as the first guide. This suggests the first guide’s 25 new photos (or their existing 75) are in much higher-traffic locations or are much more appealing to users.

In summary: Even though they have the same absolute “Delta,” the guide with the smaller portfolio is the “winner” in these leaderboards because they are achieving the same reach with much higher efficiency and a vastly higher growth percentage.

4 Likes

Very interesting @Rednewt74. I did a quick read, as I’m short on time right now, but I like the logic. I’ve been experimenting a bit with Gemini and other modern-day tools a bit myself.

1 Like

Haha very interesting @Rednewt74, very interesting. It will all be revealed very soon.

Wow @Rednewt74 I don’t pretend to understand a lot of you wrote but some sank in. I am just going to ask you next time there is a movers and shakers query.

1 Like