A chocolate bar created by Dubai-based FIX Dessert Chocolatier became viral sensation and a global phenomenon on social media, particularly TikTok, for its unique combination of Middle Eastern flavors and satisfying textures.
Their signature bar, named “Can’t Get Knafeh of It”, combines several elements that made it an online sensation. It includes a Pistachio Cream Filling which is a rich, nutty, and slightly savory paste made from ground pistachios and a hint of tahini (sesame paste). Toasted, shredded phyllo dough (also known as kataifi or kunafa) is mixed into the filling, providing a unique and highly satisfying crunch and the filling is encased in a thick layer of high-quality milk chocolate providing a perfect snap. The original was always milk chocolate, launched around 2021. The popular dark chocolate version, the “Midnight Edition,” came later, released in October 2024, after the milk chocolate version went viral.
We had tried both the bars during our last visit to Dubai.
This year, FIX Dessert Chocolatier kicked off the new year with a pop-up experience at Dubai’s Museum of the Future, running from January 2 to January 11, 2026.
Two new flavours were launched: Honey I’m Comb which is a milk chocolate filled with golden honeycomb candy and a soft chocolate mousse and Jam or Go Nuts which is a blondie chocolate bar filled with crunchy peanut butter and a sweet hit of jam.
The original bars are produced in limited batches. So, we headed straight to the Pop Up and bought Jam or Go Nuts and one of their previous releases Catch Me If Pecan (Jan 2025 Release)
There are many duplicates of the Original chocolates sold across the globe. Their are also several versions branded locally and passed off as the Original. Such is the crae for these bars.
Are you aware of any such chocolate bar that has a eual fanatic brand loyalty? Share in the comments below
