I want to put Sweden on the map. It really should be easy but it’s not. When I travel abroad, outside of Europe and tell people that I’m from Sweden. Most people don’t have a clue where I’m from. If they know anything mostly they confuse us with Switzerland. Thanks to IKEA, Absolut Vodka, Swedish candy, ABBA and Avicii. Nowadays they have a clue to where I’m from. But still they can’t point out Sweden on a Map. So that’s my end game. The world should know more about Sweden. Not just Ingemar Bergman, the number one drama queen of Sweden.