Mapping culture is placing representative elements of our cultural heritage on platforms that allow georeferencing. It is an easy, simple, and efficient way to become a promoter of your patrimony and contribute to increasing its value, popularity, and its touristic potential.
In the post published by @izzyp223 called “Celebrating Latinx Heritage Month with Google Maps,” you can hear me talking about this concept. I want to address it because, for me, almost all Local Guides are experts on this, although many may not even know it!
See, every time we upload our content to the internet and activate the option to share information about the place where it was captured, we are “georeferencing.” While this is a technically complex term, it can be simplified to “connecting with a reference on the map.” As I published on Quemashago.com:
“By making posts about destinations with a cultural and touristic appeal, we contribute to putting valuable information on the map that can be seen not only by our close circles but also by the whole world. In doing so, we take advantage of the most successful advertising strategy of all time: the word of mouth. If the popular saying is right and “you only love what you know,” with each publication we make, we allow others to discover and reconnect with these local experiences, helping more people become familiar with them, and appreciate its charms. That’s how we are turned into promoters of our culture: favoring, validating, and consolidating its digital presence. With just a few clicks, we can become spokespersons of our heritage and defenders of its original bearers, contributing to the communication and enhancement of our cultural tourism”.
While mapping your culture, you will be able to connect with your roots, your territory, your people, and its charms. I am sure you will enjoy the process, and you have no idea of the impact your actions can have! Taking my case as an example: it is even possible to get the attention of very important brands like Google Maps.
Tell me: Do you dare to map your culture? I challenge you to do so! 
P.S.
If you have not seen the video yet, I’ll leave it here for you to enjoy it, and share your feedback now that you understand the concept a bit better:
