Hi @Julie_A, team and fellow local guides,
When I first read this challenge, I paused for a moment.
I know how important it is to support women-led businesses, and I truly value that intention. But personally, I didn’t feel completely comfortable building my list around that.
As a woman and as someone who runs a business, I’ve always felt that we are fully capable of competing, creating, and growing on equal terms. Sometimes, highlighting a business because it is run by a woman doesn’t feel empowering to me as it can feel like we need a separate category to stand out.
I also come from a professional background that is traditionally male-dominated. It wasn’t always easy, but I built my career, grew into leadership roles, and today I work side by side with male colleagues on equal footing. That experience shaped how I see this topic: not from a place of limitation, but from one of capability.
At the same time, I’m also mindful about visibility. In some contexts, emphasizing that a business is run by a woman can unintentionally expose her or even affect how others perceive or approach that business. It’s a complex balance, and one that I navigate in my own journey as well.
So instead of focusing on that, I chose a different path. I created a list of places in Buenos Aires where the legacy of women is already part of the city: spaces we walk by, visit, or pass through, often without knowing the stories behind their names.
Through this list, I rediscovered figures like Victoria Ocampo, who opened doors for culture and ideas; Eva Perón, whose impact still shapes social rights; Julieta Lanteri, who challenged the limits of her time; Lola Mora, who created despite strong resistance; Juana Azurduy, who fought in wars rarely told from a woman’s perspective; and María Elena Walsh, who shaped generations through her word,
I would like to invite you to discover these great women visiting my list of Buenos Aires Local heroines
I really hope you enjoy it!
https://maps.app.goo.gl/DB5HKFYTYwKNp16WA?g_st=ac
Following a selfie and a group selfie during a Meet-up we had in 2020 visiting Villa Ocampo Museum. You will find several well known faces there. 
Big hugs from Buenos Aires!
Ceci