A Quick Guide for Writing ‘Effective Google Maps Reviews’ in my experience - TravellerG

Photo #1; Caption: Cover photo designed in Canva with the title.

Hello friends,

We all use Google Maps and proudly contribute to it. When we make an honest contribution to Google Maps, we may not realise it then, but every word and picture/video we share can become a guiding light for thousands of people.

Today, I want to talk about Google Maps ‘Reviews’. Many respectable Moderators have already discussed this topic before me; you may surely love this article shared by Google Moderator about how reviews on Google Maps work. Also, you must have gotten a lot of helpful information about how to write helpful shop reviews and many more from Google and Connect Moderators.

The Google Maps review is a feature that people turn to first for guidance when they plan to visit a place. Your reviews help to share your experiences with the world. Though a single-line review (sometimes a story can be told in just one sentence) is not technically wrong, a detailed review with contextual photos/videos can help much more.

What should a Google Maps review be like?

Before visiting a place, I try to understand it first and then honestly share my impressions in the Google Maps review, whether it is positive or negative, with as many details as possible. Most of my reviews are positive, not because I never had a negative experience, but because I don’t form a fixed opinion about a place based on just one bad visit; I consider that, maybe it was just a bad day for them.

But sometimes it’s necessary to send a message to that place and its management because I believe that the owners of a place do read Google Maps reviews. Often, the owners or managers respond to your reviews, assuring improvements.

For example, you can see my Google Maps review of Santa Cruz Cathedral Basilica. I noticed the same situation during my second visit to this sacred place, so I had to write about it.

*Photo #2; Caption: Sample reviews by TG & @AjitThite *

When I visit a place, I always take note of the following things and include them in my reviews. This way, anyone who reads the review can get proper guidance:

  • The first thing I always do is notice the overall idea/description and general feel of the place.
  • Then, I notice the entrance of the place. It’s important to check if it’s :wheelchair: :white_check_mark: accessible for visitors ( :wheelchair: :x: or not), especially if someone is differently abled, like a wheelchair user.
  • The next thing to note is the parking facility - whether parking is available for cars and two-wheelers? Whether you have to park on the street, or is there a dedicated parking area where you can safely park your vehicle for free or by paying a fee? If there’s no parking available, your review can help others make alternative arrangements, like using an online taxi or ride service.
  • If you’re visiting a restaurant, how is the overall ambience, hygiene, service and quality of the food? Are they Vegetarian or Non-vegetarian (with sufficient options for vegetarians)? (I always check this since I’m a pure vegetarian). It’s also important to consider whether the food and drinks are reasonably priced for what you’re getting.
  • If you’re at a tourist attraction, is photography allowed? If you’re at a religious site, are there any specific protocols that all visitors should follow? Additionally, consider whether the site has its own protocols that must be followed, such as safety guidelines if you’re in a forest or hilly area, which are often provided by the management.
  • Though I have visited 36 countries, I have not reviewed any international airports/ destinations recently; however, it will be very useful to notice whether internet connectivity is available in the airports. If Yes, is it free, if so, for how much time) or else what is the cost per hour - also, whether a SIM card is available at the airport and its cost, formalities to get it issued, etc.
  • Information about washrooms is very important, especially when visiting a place with family. Knowing whether there’s a washroom available can help finalize your visit plans. This is particularly crucial if you have an elder family member or someone who uses a wheelchair, as having an :wheelchair: :wc: accessible-friendly washroom can make the difference between a relaxing visit and a stressful one.
  • Let us also be alert that we strictly follow ‘The Google Maps User-Generated Content Policy’; also, let our reviews always retain credibility and coherence.
  • What we ‘should Not’ do in my opinion? :
  • I always avoid using the names of individuals in my reviews, especially if it is a 1 or 2-star review.
  • Unbalanced, biased reviews will hurt your credibility - be careful.
  • Don’t write 1 or 2-star reviews without properly explaining why you are doing so.

Photo #3; Caption: 2 other sample reviews

Adding helpful Photos & Videos:

Adding clear and helpful photos of food items or the environment will be a great support to make the right decision, quickly. In fact, videos(up to 30 seconds only) are more helpful, if captured properly.

The points I’ve listed above are probably just a few, and there’s definitely much more that can be added. There are many other aspects we can observe and note when visiting a place; you may also create a list of yours, please. I will share a separate post regarding the above information soon.

What to do after noting down all these points?

Once you’ve noted everything, publish your experience in the Google Maps review so that this can benefit a future visitor who plans to visit the same place.

After mentally noting these points, include them in your Google Maps review (you can add or remove points depending on the specific place) - remember to keep it totally relevant to the particular destination. Then, read your Google Maps review again, pretending you are visiting this place for the first time. If you feel guided and informed by your own review, then you’ve written a perfect Google Maps review, one that will guide thousands of visitors after you.

Importance of Emojis in Google Maps Reviews :

Try to, consider using emojis in your Google Maps review. When someone first looks at a review, the emojis are what catches their eye. For example, if you visit a place that is accessibility-friendly, using the :wheelchair: :white_check_mark: wheelchair emoji can be very helpful. If you had a great experience, using emojis like :heart_eyes: :blush: :ok_hand: can immediately convey to the reader that you had a fantastic time, even before they read the full review. For better understanding, this detailed article,A behind the scenes look at emoji reactions in Google Maps by Google Moderator will be very helpful for us.

Besides the :wheelchair: (& related) emojis, I have found a few other useful ones:

:+1: or :ok_hand: Overall experience OK/Good, :100: Excellent (5-star) experience, etc.

:snowflake: Airconditioned = :white_check_mark: Yes, :x: No

:family_man_woman_girl_boy: Family-friendly = :white_check_mark: Yes, :x: No, :child: :angel: Children friendly,

:smoking: Smoking allowed, :no_smoking: Smoking not allowed

🛜 WiFi Enabled, :credit_card: :x: , Credit card not accepted

Different food items: :green_circle:Veg, :red_circle: NonVeg, :ice_cream: Ice Crem, etc.

:oncoming_automobile: :parking: :white_check_mark: car parking is available (Some of them, as samples)

Google Maps reviews in Your Local Language:

More importantly, besides English, you can also write your Google Maps review in your local language. This has two benefits: first, local people will be able to read your review without difficulty, and second, for those who don’t understand that language, Google Maps has an auto-translation feature. So, this makes it easier for everyone.

The Google Maps review can only be a detailed, helpful, and true guide to others when you capture the moments and experiences you had there and put them into words/photos/videos in your review. When you do that, the joy you’ll feel when people see and benefit from your review is something unique, just like the satisfaction we get when helping a stranger in real life. And still, if you see any harmful, misleading, abusive, or inappropriate language in any Google Maps review of anyone, you have the option to report it.

I hope you liked my article, and I apologize in advance if I missed any important points. Feel free to suggest any improvements in the comments, and I also invite the respected Google Moderator @DeniGu to review this article and let me know if there’s anything that needs changes.

Tips:

Suggested by our @MortenCopenhagen :

  • …it is important to ensure your conclusion is in the first 2-3 lines. (more details)
98 Likes

What a fantastic post @TravellerG

It seems like if I will follow all these tips in my reviews, my review will be surely a complete guide for the next visitors who are planning to visit.

Thanks for sharing such a great article :pray:

11 Likes

@TravellerG

I would add: Keep it short. Google recommend the length to be one paragraph only.

Also, as all reviews get truncated and the full text is only shown to those who click/tab on a review it is important to ensure your conclusion is in the first 2-3 lines. That way your review is more helpful and a lot more people will see your conclusion.

Or maybe you can make it so short that people will see all the text without click/tapping.

Thanks

Morten

10 Likes

@MortenCopenhagen while I agree with “keep it short”, I don’t understand “length to be one paragraph only”. A text consisting of three paragraphs with 2 or 3 lines each is much better readable than a single paragraph with 10 or more lines.

In fact, I believe the recommendation “one paragraph only” might encourage reviewers to write very long texts without any structure.

7 Likes

@WilfriedB

It’s not a recommendation I came up with. Find it here. Check under the heading Write with style.

Cheers

Morten

5 Likes

@TravellerG

Es ist wichtig, dass richtige Maß an Worten für die Rezension zu schreiben und die Gestaltung sollte übersichtlich sein.

2 Likes

@TravellerG I agree wholeheartedly. It is a great refresher reminder, as well as providing me with some new tips I had not considered; thank you. Bookmarked.

I am in Australia which is considered as being part of Asia. On my Maps, I see a lot of reviews by Asians of all kinds, writing in English which is not their native tongue, and hence the reviews show lack of descriptive vocabulary that would make the review truly useful. I don’t know what can be done about it. It is frustrating seeing these types of reviews and, to me, a waste of effort and, hence, unhelpful towards accuracy in Maps.

4 Likes

Great post with lots of details @TravellerG

I don’t do many reviews, but when I do, I love to include all the relevant information.

The only area where I disagree with you is about emojis. At my age I tend to see them as a fad or trend of the teenage and early 20s generation. I waste a lot of time clicking and viewing them whenever I attempt to use them.

Maps reviews doesn’t seem like the place for them somehow.

5 Likes

Thank you very much for your inspiring words and full cooperation, dear & respected @KashifMisidia Ji,

I lack words to express my gratitude…

Expect your further valuable support and motivation.

Regards

2 Likes

Thank you very, very much for reading the post fully and responding constructively…

With due respect… I fully agree with most of your suggestions/Tips, dear @MortenCopenhagen Ji, though I have a different view on the length of the review.

  1. Google Maps promotes writing reviews with more than two hundred letters -right?

Keeping it “compact”, relevant and to the point is important - I fully agree.

  1. It’s a wonderful idea to Start with the Highlight of a review in the first 2 or 3 lines which can be seen without opening a review (before truncating).

Will discuss more…

Thanks, once again.

:pray: :heart: :handshake: :gift_heart:

4 Likes

Hello, dear friend @WilfriedB ,

Thanks for joining our conversation.

I use ‘Bullet Points’ style and hence cannot be told as one paragraph.

I too love short paragraph, point by point, so that we can easily glance & select what point we need in detail.

Well we can understand different opinions from different people… it’s natural…

Regards…

:handshake: :gift_heart:

3 Likes

You have said it all in a single sentence… great dear friend @Annaelisa

There should be sufficient details in a review and should be easily understandable…

Thanks for your valuable companionship…

3 Likes

Good to see my review as an example here, @TravellerG sir!

This is the perfect summarization needed for someone who wishes to correct many things about the reviews posted on Google Maps.

I always advise to have a good observation of the place and write and/or update your earlier review ad GM gives you that chance.

The emojis play a big role in our reviews; they help to minimise the text and provide a visual sense too.

Also, should consider using keywords while writing your review to get a good view count. See the example below:

Here this is about the restaurant, so make sure to check these words and try to use them in your reviews. They are highlighted because people search and look for these in the review before they visit. This way, it will help you to write very specific, to-the-point, explain in minimum words, and additionally a good number of reviews too! Please correct me if I am wrong, sir! This is my observation and point of view, not forcing anyone to follow it.

Cheers!

4 Likes

@TravellerG and @MortenCopenhagen reg “Highlight of a review in the first 2 or 3 lines

I wonder, if we should try to collect some good and some bad examples …?

Does anybody have experience, how many characters are shown on all platforms without clicking “more”?

3 Likes

Hello, dear fellow LG @janina1

Firstly I thank you for your valuable comparisonship and constructive analysis.

“…writing in English which is not their native tongue, and hence the reviews show lack of descriptive vocabulary…”

This problem may take time to find a perfect solution…

“…I don’t know what can be done about it…”

Promoting LGs to write in their mother language is the solution, though, as of now, the translation is not very perfect.

Sorry, I’m also not a native English speaking person and hence my post may not be upto your expectations - if you feel something seriously wrong, kindly help me, I’m always open for corrections…

Thanks with regards, from India.

TG

4 Likes

Hi @WilfriedB and @TravellerG

Great idea to count characters after they are truncated.

I think it could be platform and device dependent. My pixel screen is relatively tall.

TG, I looked at your most recent 4 reviews and took these screenshots.

I noticed that the truncation is the same on our contribution page and after we open See all reviews.

3 lines seems to be the standard on my Android pixel phone.

Do you see the same?

Cheers

Morten

2 Likes

You are such a positive minded friend who supports me always… I sincerely thank you for your valuable comparisonship and constructive analysis, dear friend @tony_b .

Regarding Emojis:

Well, a couple of yes back, I to strongly believed this silly icons are useless; today, a large extent of the population used emojis to represent there different feelings.

Many times we change, based on the development happening around us - just I to started using it; but when I started using it I found it useful and helpful.

If your time permits, kindly have a look at this post by Google moderator Deni.

Sometimes we need to change with that time & trends - dear friend, this is absolutely my personal opinion…

Thanks once again for your valuable inputs.

Regards

1 Like

Thank you very much for your detail and constructive discussions, my dear friend @AjitThite Ji .

I express my gratitude for your valuable time to read the post in full; happy that you enjoyed it.

Observing the details are the key points - even if it is a second visit/an update.

Your other observations are also right though there are a few more points which can be added… like the key words in your ‘red rectangle’… Include the details in a future post.

Yes, you are view regarding emojis are very important - :ok_hand: :heart: :+1:

Once again thank you very much for your wonderful companionship, my dear friend…

1 Like

@MortenCopenhagen and @TravellerG

Using the translated version in Firefox on Windows 10, I see 4 lines for 3 of the 4 reviews. It doesn’t even change after resizing the window.

Interesting: Clicking on “view original” always shows the full review:

2 Likes

Hello Morten Ji,

Yes, in 2 mobiles, 1 Tab it is the same = three lines are only displayed; but on PC, I’m seeing 3, 5 and 5 lines, though more reviews have 3 lines.

And, dear LG @WilfriedB it looks each line may be a within 50 letters or total within 150 letters in 3 lines…

According to me, though we cannot explain a review in detail in three lines, Highlights can easily be shown, including the overall rating emoji. (As I have done in the Pecos Stone review.

Regards to you both for creative conversations.

Thanks

:handshake: :gift_heart: :ok_hand: :+1:

@MortenCopenhagen

1 Like