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Black-owned business attribute launching on Google Maps

Google Contributor

Caption: An illustration of the new Black-owned business attribute on Google Maps.Caption: An illustration of the new Black-owned business attribute on Google Maps.

Recent events have not only forced the world to reckon with the systemic and structural racism that impacts the Black community, but have also inspired Local Guides like you to take action to make meaningful change in your communities. 

 

Local Guides have always been champions of inclusivity and we’re inspired by the actions we’ve seen you take recently to support the Black community. We’ve seen many posts right here on Connect discussing ways to support the Black community including meet-ups focused on what Local Guides can do to combat racism and conversations on how to make the map more inclusive through your contributions. 

 

We know that Local Guides are eager for new ways to help support businesses, especially now. That’s why we’re happy to share that, in partnership with the U.S. Black Chambers, Inc., Google is announcing a Black-owned business attribute on Google Maps

 

Caption: A screenshot of the Business Profile for Source Booksellers that showcases the new Black-owned business attribute on Google Maps.Caption: A screenshot of the Business Profile for Source Booksellers that showcases the new Black-owned business attribute on Google Maps.

Verified merchants based in the United States can now opt-in to show that they are a Black-owned business on their Business Profiles to help people find and support their businesses. Upon opting-in, the new attribute will appear on merchants’ profiles on Google Maps and Search, helping them stand out to customers. 

 

Here’s how you can show your support:

  • If you're a Black business owner in the U.S., visit the Help Center to learn how to add the attribute to your Business Profile.
  • Tell the Black-owned businesses you know about this new feature.
  • Help Black-owned businesses in your community by adding recent photos, fresh reviews, and ensuring their information is up to date.

How are you supporting the Black-owned businesses in your community? Let us know in the comments below.

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