I believe in word of mouth advertisement and that is what I have done so far with my known ones about how one can contribute voluntarily on Google maps and share their views on LGC. The only cumbersome thing is that i have to explain it from the scratch which at times is little time consuming. According to me at each level a participant should be able to refer maybe 2 to 3 people (or less) without any benefits attached to it and also mentor them how to take it further.
I am amazed to see that so many people spending so much time on their smartphone are not even aware of it how they can contribute.
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