I'm based in Singapore and we recently got a deal from Redbus for discounted bus tickets, specially for Local Guides.
I understand that it's a painful process to have businesses such as Redbus set up a promotion on the platform, via LCS sales teams and a lot of tech implementation to making it happen.
Businesses and restaurants on the other hand would have their promotions anyway, and they can only right now post it on their Google My Business app as a Post. These are hidden unless you go into their location entry.
If there's a scalable way for businesses to all list promotions on the platform, and for users of the platform to access them, and even perhaps a promotion tier specially for LGs, that'd greatly boost user engagement and business engagement. Location based promotions can also be push-notified to users who are around the area, fed according to their search intent signals and past locations visited.
At the end of the day local businesses want people to walk into their shop and engage with them anyway, while LGs will contribute back to the ecosystem if they see value in helping local businesses thrive / improve their offerings. This will have a win-win crowdsourcing effort without Google having to always be the platform that is giving away perks to LGs.
I can also see it tie back to GPay integration if done well, or "save this promo" and have it routed back into the user's Gmail inbox.
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