I know we are supposed to rely on Google's algorithm to identify "real" from "fake" reviews, but it reached a point today that I have to suggest we help Google police ourselves. I just spent a few hours uncovering an entire list of 50+ "fake/bot" accounts that are crushing businesses with 4-star ratings this weekend.
I had to backchannel and guess at their motivations to uncover what I feel could be offered quickly by Google. If we could quickly see a list of what each local guide has already rated, we could also find networks of users all posting at the exact same time on the exact same locations.
The idea is basic: Help us, help you (Google), so Local Guides doesn't die and Google Reviews still matter.
Here is an example of the missing ratings I'm talking about:
This "person/bot" made it to a level 8 Local Guide and Google has still not caught these types of spammers event though they are rating in a bulk network at locations all over the world:
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