Today selling something is more difficult and should do some creative idea.
Product knowledge still have a significant role. but naming product that saleable is have a significant role too.
I have some example that product name have significan role for local small businesses
Today trend in my country is growing ornamental plants.
We have Jawer kotok who grow wildly in the side of kampoong football field or side of foot steps at the rice fields, but today its very very rare plantation business owner who sell in real life an virtual call Jawer kotok, the plant has new name Miana.
Here is the picture of Miana or Jawer Kotok.
In Puncak area fruits stall or kiosk in the week end do not sell and call banana with cau local name for banana, they call it Pisang in Bahasa Indonesia , what people from big city to call banana. The price of Pisang is near twice from Cau.
And you can only bargain cau in working days not in weekend.
Pasar Jerakah or other part of Semarang city ot say Rambutan to red hairy fruit sweet taste and easy to peel and separate the seed and the fruit.
This is consider the best rambutan.
Ace or Aceh came fro the area that this kind of rambutan came from
In Semarang area to make a distinct quality of Rambutan they separate by name Ace and Rambutan.
For Local Small Business giving the name of product can make different ability to sale and of course the price.