There is nothing more stressful than living in a locality without up to date database of address of companies/businesses.
As a business development officer at my place of work, I get to search for corporate offices or businesses to forward business proposals or make cold calls. I google businesses based on their sectors and design proposals for those businesses. On several ocassions, googled business locations turn out to be closed or have changed address. Therefore, wasting efforts, energy and resources put into visiting such places.
Higher productivity and profitability is achieved when resources (time and operating cost) are put into effective use.
For me, enlisting as a local guide was born out of the passion to solve this challenge. Ever since then, it has been joy making my own contributions on Google map. I am more than delighted when I get updates on the views on pictures and reviews I contributed on Google map.