On June 19th, I was shopping in one of my favorite malls. Since one of my cats has diabetes, I also had to purchase specific cat food. The pet shop inside the mall didn’t have that food, so I was ready to drive 15km (that’s the problem of living in a village) to find food for him.
It was therefore a great surprise, exiting the Mall, to discover that on that day a new store of one of the largest Italian pet food chains had opened, just across the street.
I was twice happy:
As a pet owner, I had found a convenient store for my needs
As a Local Guide … well, with a quick search I was able to verify that the shop was not in Maps. I added the location, opening hours, phone, website, first photo and first review. In short, a real gold mine.
The problems started on Monday, when the owner …
When the owner claimed the business, you would say. Noo.
Mistake Number 1
The company did not claimed the business, they created a new POI and merged the une created by me as a duplicate. They did it from some office located somewhere in Italy, with no idea about where the place really was. They added a wrong address (Mistake number 2), and the pin was moved a few Km away from the real position.
The merge took more than 20 days to complete. 20 days of total confusion, during which the Pin appeared in two different positions, my review was visible but if I clicked on it I was invited to write a new review, the photos had disappeared.
On July 12 finally my photos and my reviews were back. One of my photos was choose as “the cover photo” and started to gain views but … but the place was in the wrong position
The Fatal Error
As you may know, business chains normally manage the information in GMB through a spreadsheet. In this way they can upload the details about all the shops of the chain in one shot. Periodically they re-upload the database on GMB. If in the database some detail is wrong, it doesn’t matter what changes we do to fix the information in a POI, all the details will be overwritten.
I’ve moved four times the pin to the correct position. Four times my edit was accepted. Four times the business reverted my edit, moving the Pin back in the wrong place
I can only guess what happened now … I can imagine the people (clients, suppliers, services) driving in the wrong place, looking for a business that was not there. I can see in my mind they reporting “the place doesn’t exist”, one, two, three, … dozens of times.
So finally, the place was removed, the reviews disappeared from my profile, and the photos with thousands of views are appearing as related to an “unknown place”
Now someone added a New POI, an empty unclaimed box, with no photos nor reviews
I am curious, so I will track the place, to see what the business will do, and to see id the old place, by request of the Business, will come back again.
However, I have learned a lot from this experience:
- about the merging process
- about the changes reverted by the business
- about the fact that also a claimed business can be removed
- about the fact that the error of a Business Owner can be … a Fatal Error
Do you have any similar experience to share? What did you learned form your mistakes, or the mistakes of a business, about contributing in Maps?