Local guides program is for me a great social network. It helps me figure out my own opinions about places and plans motivating me to excercise my critical mind at the same time as I am being careful with my selfexpression. It also helps with photo habilities, always trying to get a good shoot… and keeps everything recorded so you can always go back and check for yourself what you said, what your opinion was, being able to edit it if you change your mind on your second visit.
It is also a great feedback for establishments and enterprises as it is giving them a chance to know the user opinion and experience.
Although I spend a lot of time checking out suggestions and reviews I guess that my favorite thing about Local Guides is that it creates a feeling of belonging to a community in which we share and recommend our life experiences. I take it very seriously and I thing everybody else does so at the end it is a very reliable source of information. Best part is that it is also enjoyable and helps recording memories.