From my perspective, I like sharing facts about different places (accessibility, cleanliness, etc.), because this information can be really helpful when trying to decide where to eat/sleep/shop next.
The other thing that I really like is adding pictures to rarely visited places, it really feels good to see the view numbers go up, that means I’m helping people get an idea about the place. Also, there’s not much tourism in my area, so I’d like to hope my contribution to these places is not insignificant.
A big area I’m trying to focus on this year is recommending road trips with interesting stops, or bundled experiences at a destination.