Local Guides is kind of a certification made in the virtual world by real people, for real people in real world, that are looking for truthfull information.
Breaking the barrier between “What I think” vs “What I know”. All published content add information with different personal criteria. Through good images and texts, we can share great information that leads the user to take great or better decision about a place.
I constantly try to be as neutral as possible, describing details so the user may pay attention on things they usually pass by and might regret.
The better the information, less “surprises” a user can expect in their visit.
The better the Local Guides get, more satisfied users understand the Program works for it´s trustfulness.