Use of hashtags (#) in Connect posts: A query

I would like to confirm with the community if hashtags in Connect posts are effective.

Dear Fellow Local Guides,
I have noticed several hashtags, such as #LetsGuide!, #lgsforSmallBusinesses, and #foodielocalguide, on various posts on Connect that do not appear in blue. Therefore, several questions arose in my mind.

When I tried to understand it through an AI tool, I got the following result:

:loudspeaker: Understanding Hashtags (#) on Social Media! :magnifying_glass_tilted_left::sparkles:

Ever wondered how hashtags work and why some don’t turn blue? :thinking: Here’s what you need to know! :backhand_index_pointing_down:

:white_check_mark: Hashtags help categorize content and make posts discoverable in searches.
:white_check_mark: Capitalization doesn’t affect functionality, but using uppercase letters (e.g., #LetsGuide) improves readability.
:white_check_mark: If a hashtag doesn’t turn blue, it might have a space, special character, or formatting issue.
:white_check_mark: Even if a hashtag isn’t blue, it may still be searchable depending on the platform.

:light_bulb: Pro Tip: Always double-check your hashtags before posting to ensure maximum reach! :rocket:

I would still like to confirm with the community whether hashtags in Connect posts are effective.

Today (on 02.04.2025) I found a post of @AriMar on Connect related to # Meet the women behind hashtags on Maps. This post is really very useful while writing a review.

@Mohammadalauddin has given a comprehensive list of # being used while writing a review in his post How Many Hashtags you are using in Maps Reviews.

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Nice point raised and nice illustration too @K.K.Sharma Ji

This point was discussed a few years ago and I remember a knowledgeable person on this topic mentioned that other than as a fashion, the hashtag serves no purpose on Connect.

Most local guides think that their post will be easy to find using a hashtag.
But the post will show up in a search result even without a hashtag.

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@TusharSuradkar ji, whether connect posts content appears in Google search?

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Good question again :smiley: @K.K.Sharma Ji
I never tried.
What do you find?
I am searching now…
Ideally, they should top the search list, after of course, the ADs, since LG is in the Google ecosystem.

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