When using Google Maps, there are a few things to take into consideration when writing a review of different locations.
Users might want to know:
1- if the food/drinks selection is any good;
In the case of restaurants, pubs, nightclubs or cafes, many users turn to Google Maps to pre-check the menu selection. For instance, if users are looking for a place to have coffee, they might perhaps want to make sure the restaurant has a wide variety of drinks to adhere to their craving.
2- if the location, the crowd and/or the atmosphere is to their liking;
Nowadays, rare are those who go to a hangout place (be it a pub, club or restaurant) that doesn’t fit their characteristics. A restaurant that is too dark, or non-instagrammable because less attractive and, sometimes, not worth the effort. Which is why giving users a sense of feel of the place is always important in a review.
3- if the experience is worth the price;
Today more than ever before, value for money has become the top priority. You wouldn’t go sleep in a motel if your friend told you it wasn’t as clean as expected, or you wouldn’t eat in an expensive restaurant if the portions are too small in comparison to the price. Giving users a sense of value of the place helps facilitate their choices.
4- the sight is worth the effort to visit;
Especially in the case of Historical landmarks, when writing a review, it’s important to remember that there are places that are unique of their kind (like the Eiffel Tower, the Machu Picchu temple, the pyramids of Egypt) while others are not so one-of-a-kind. It’s always important to let users know if the sight they are about to visit can be found in other (maybe more accessible) locations, and if they really need to travel land and sea to witness it’s beauty.
5- if they can find all they need in the location;
On numerous occasions, locations aren’t well described efficiently to users. For instance, driving all the way to a city center only to find out that no pets are allowed in the area, or going to a store only to find out they don’t sell what you’re looking for. Communication is key in this case, and even the smallest details might save the next users from frustration.
It’s important to remember that what makes your review special is your opinion, and what makes it stand out is how it does a location justice. You should always give your opinion when reviewing a location on Google Maps, because there might be some like minded people ready to listen.
