When I visit public places and spend money there, I expect a certain level of service and comfort. If something has exceeded my expectations - super- I will tell you about it. If everything was ok, but I see the room for improvement, it will be mentioned. If law is violated, I will express my dissent with how the business is run. Positive or negative review by Google users affects my decision to visit a certain place and consider my action as help to others to make their best choice. In addition, I hope my reviews improve local businesses as they receive feedback on their performance. If they follow the sound of their customers good for them they improve their services to attract more of them in future. Otherwise, they are free to take the path of slow degradation and finally inevitable bankruptcy.
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