My work as a local guide has heavily coincided with my work as a blogger, wherein, I have reviewed several local make up and clothing brands and eateries in Karachi and Dubai. Moreover, my work as a local guide also includes my various contributions to Google Maps, for example, which makeup stores to check when you’re shopping in Dubai Mall and what the top 5 places for burgers in Karachi are. This is my most interesting work because of all the thoughts and details that went into compiling a list and ruling out the ones that simply didn’t make the cut. I brainstormed every single detail, from presentation and taste, all the way, to area per diner. I researched extensively on the effects of the physical environment on customers, about the Mehrabian Russell model and how music and song lyrics impact the retail environment more heavily than I had previously assumed.
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