Hi,
Standard format need to be embedded in the system to enable review mechanism easier.
For Eg. if we visit a temple, all the points which would be of help to reviewers should be available in the format so that the local guide will go thru the format before visit and would be able to note down specific points basis the format also and can also take photographs accordingly.
Similarly, for Hotels, Malls etc. standard pointers need to be made available to ensure preparedness in advance.