I’ve spent much of my career consulting for small business owners and teaching about entrepreneurship to college students. As a recurring theme, I’m always explaining how we - every day consumers drive local businesses. Without us snapping, tweeting, writing and reviewing- business owners won’t know what they are doing well and they won’t know how they can change for the better. Many people look at online reviews as a way to choose the best meal for the day. However, take a look at the picture I posted with this text… This is a local chiropractor in my area (Folsom, CA). It’s run by a husband and wife team and currently holds a 5.0 Google Review! My health is directly tied to people before me taking the time to review this business. Now that I am a client, I have a responsibility to review this business as well. This helps the owners to grow in their capabilities and services and it gives back to someone who may need the same level of care as I once did.
Local guides is a community. Within this community we have the opportunity to share secrets and experiences that can help us all get the most out of life. By sharing in the community we give others the gift of a sweet treat, exceptional service and better health. Likewise, we help to boost business in our local areas leading to improved local economies and an onset of newer businesses.
