Of course your product has to be good if you want to success in business however is not the star anymore because millennials are looking for an experience; I mean you can eat the best pizza or drink the best beer but that is not enough nowadays. Why… it is as simple as you must offer a great place and amazing service in order to catch people´s focus since they desire a chance to jump out reality for a while and share that wonderful moment with all her/his friends within the social media.
That is something a big company does not want to take care of because they are focusing on sell as many as they can, most of the time creating a price war and getting the customer out of the ecuation.
Small business are the rock stars within the food industry because people involved are passionate and put the customer first and at the end of the day that place becomes in a community for a bunch of people… agree?