Hello. My name is Lia Choi. I am living and working as a fashion stylist in Seoul, South Korea.
Most people think of Seoul as a fashion city. Seoul however, is a city with a lot more to show.
Gangnam or Myungdong isn’t everything. I think it’s right to say that the Seoul style reflects Korea’s K-pop idol culture. By nature, Koreans love to have fun, sing and dance when the opportunity comes up. And there will also be a unique youth street style shown by youngsters. There are so many different places and cultures in Seoul. In fact, I really like this city to the point where it’s hard to put a finger on it. I think people here have a warm heart and a free spirit. Seoul has a variety of subcultures, where you can meet other things from all over the world here. I would like to describe SEOUL as YOUNG and FAST while being popular and popping.
