The challenge for small to medium businesses is that they don’t understand or utilize the power of customer reviews on Google.
Google reviews are the most real and trusted of all reviews. When people are traveling or simply looking for a new dining experience, Google is the trusted source for information and a major asset to SME’s, especially in hospitality.
When traveling to Rome, I was determined to have a true and authentic Italian meal and Pizza in my favorite part of Rome, Trastevere. A quick google search lead me to the most amazing restaurant, Grazia & Graziella (pictured above)
all based on the Google reviews we read first. The food and service was sensational and lived up to all of the reviews.
Living in the inner city of Melbourne, we are spoilt for choice with cafes, however, we are creatures of habit and found ourselves frequenting the same cafes. A quick google search and we have found a couple of amazing cafes/restaurants that we were not aware of and we live around the corner from their location.
Running and operating a small to medium businesses, especially in the busy hospitality sector, is difficult. How do you market yourself, how do you find more customers, where do you start to promote?
I like to review as many places that I frequent so that I can assist in promoting good food, good service, and a great experience. Real people writing real reviews and providing honest opinions is the number one source for long term growth. I like to assist these hardworking entrepreneurs, who have backed themselves in a tough industry by taking the time to photograph their business and writing a detailed review so that others may read and then enjoy the experience that I have enjoyed.
When you help others achieve what they want to achieve, you receive so much pleasure in knowing you have assisted in some small way. I have had many owners thank me upon my return to the venue because they value feedback and value the power of Google reviews.
There is no better feeling in life than knowing that you have been able to assist others to grow - what a legacy.