Local guides is a great opportunity to anyone to have a voice and influence people. I’m a digital marketer professional and I’ve learned that there is no better -or worst in some cases- recommendation that which is make mouth to mouth. This is the better tool to spread my voice and I recommend to the people to use it.
I believe that all people deserve to know, in advance, what to expect from a place before visits it. I know all opinions are different but at last, some comments or qualification from different people, could give a virtual view to the visitor if he or she is planning to visit it.
Personally I don’t have a preference of a site (restaurant, work place, etc.) or if I’m on vacation, working or sightseeing, if I just visited some place, I like to share my experience and contribute with some words about a place or site
In a world that is more connected and more equal, to have a tool that helps people guide people besides brands, it makes things more easier and better.