Everyone has his own ways to contribute to society. Some may focus on one thing, some on another. The main idea is to help those in need directly. One can be confused where to start but when the technology is in your pocket, you can start from wherever you are. And that is the best thing about it.
The contribution as a local guide is to enable travelers and locals to help them find what they want with a human touch instead of just a place on the map. And the most important thing is to keep updating the map with which roads are open and which one are closed.
It’s a good feeling to make the world a better place. Feeling proud when your contributions are appreciated and loved by people. Users do not recognize Google as a local guide with a badge that reflects your contributions without ever being noticed.