To me, the local guide program is a great avenue for impact, especially if you travel to faraway places where Google Maps isn’t as actively updated.
Help Local Gems Stay in Business
Sometimes when I’m traveling or when I was living in West Africa, I’d come across an amazing business, try to leave a review only to find out they weren’t even on the Google Map! Now, people who search Google for best seaside restaurant by the Corniche are more likely to find this one. I’m publicly vouching for the restaurant with my review (or by adding them to the map!) and I’m glad to help.
Publicize Important Problems
Their employee bathroom lacks soap? They don’t have a single vegetarian option? You’re even helping local businesses when you leave honest, detailed, and critical reviews. If the business owner is interested in feedback, they can see your review and fix the issue. If they don’t, your negative review might actually drive people to other, perhaps more deserving, businesses instead.
Help locals
You’re making the map permanently better for locals to use daily! Which is the best place for art frames? Which pharmacy is open 24 hours? When you leave a review or add a business to the Google Map, it continues on after you leave! Other people who might not have map-maker privileges (like adding a business) can review their favorite sandwich place because you added it!
Help tourists
Going to a foreign place can be uncomfortable and difficult sometimes. During this time, having Google Maps be updated and searchable with English results and reviews can be life saving. I’m serious. Think about adding a pharmacy to the Google Map if it’s not already on there and ESPECIALLY if it’s 24 hours. Tourists don’t know their way around and this can be huge. It was because of Google Maps that I learned there was one 24 hour pharmacy on the other side of town that had the pet medicine I urgently needed at 1am. This person who added it probably saved my dog!