Local Guides is an excellent and convenient service, we all love it, it makes the world around us more understandable and more comfortable. However, I would like to speak about less obvious, but extremely useful function of Local Guides.
Here’s the thing. Large network businesses, using their huge advertising budgets and marketing tricks to force out of the market small businesses that don’t have such budgets for promotion.
I have nothing against McDonald’s or Starbucks, however I wouldn’t want the market to be made up of just these companies.
Local Guides makes competition more honest, more fair. Advertising is a great thing. However, it should not distort the real preferences of consumers. And Local Guides is putting consumer preferences first again.
By virtue of Local Guides, cozy cafes, authentic small hotels and other small and medium-sized businesses can get their consumers.
That’s why I like Local Guides!