Using LOCAL GUIDES for small business owners I feel is a MUST. Your service or product is non existent if no one knows about it. I work in the real estate industry. Since 2017 I have been able to help agents brand themselves within several Google Platforms by speaking at several conferences. Last year my topic was Google Maps and the importance of agents becoming acquainted with it and using it to attract customers passively. It is very exciting for me to see agents develop their brand knowing that I was a part of it.
Locally, I LOVE to assist business with flattering reviews when deserved. My business is based on referrals and testimonials, this is my way to give back to the community.