How to Write Reviews for Small Businesses in South Asia

In developed countries like those in North America and Western Europe, there are more cars than the rest of the world put together and not just that there are provisions accordingly for parking near each small and big marketplace. This is solely based on observations during my travel to these regions.

In India and also in South Asia, small businesses are established with little or no regard to space planning and these could also be located in already crowded places and narrow streets as depicted in the picture below that I clicked yesterday for the purpose of this article.

To write a review of such small businesses so that they are more useful to the Google Maps user, consider including some if not all of the following points which are based on my findings from the recent meetups about small shops and businesses in Gurugram.

1. Parking Space

• Any open space nearby is OK since people don’t need designated parking space.
Check if there is even a paid parking nearby. Include this in your review.

• Is there space for cars or is the space-constrained to let just a bike pass through?
If the business is located in a narrow lane, mention this in your review so that people can park outside on the main street and walk to the shop.

2. Accessibility - Look for Features and NOT for Icons

• Don’t search for accessibility :wheelchair: icons and symbols since there would be none.
Not more than 5 in 100 small businesses would have those icons in South Asia.
But more than 80% of places will have accessibility features like a ramp, railings, direction boards, etc.

Note: Every small business owner would have enough staff to help a differently-abled customer to get into the shop or restaurant by lifting up him in their arms. In South Asia, helpful people are present nearby - Always.

• Mention any accessibility feature you noticed in your review and capture the photo.
Mark the photo with the accessibility icon as I have done in this review of the HUDA market of Gurugram in a recent meetup.

• An accessibility feature could be present at a bit far off place as a common ramp for many businesses.
Include this in your review and also a photo.

For example, this Subway outlet may not provide a ramp directly in front of its entrance but one can be seen in an adjacent shop or even in front of a shop that is a bit far away but ultimately provides access to the PoI. This is a valid accessibility feature for the PoI i.e. Subway in this case.

3. Best time to Visit the Business

• Small businesses are typically in crowded markets, so recommend the best time to visit.
Normally the evenings are crowded which is a well-known fact.

• Some famous bakeries and sweet shops in places like Pune are traditionally kept closed during the afternoon.
Make sure to mention this in the review.

4. Washroom Availability

• Public toilets are few and far so people rely on restaurants or shopping complex having toilets.
• Mention if the toilet is available inside the premises or outside.
• Mention if the toilet is a common toilet in the shopping complex or exclusive to the shop.
• Mention if they are locked when you visited them or you can have them unlocked from the security.

5. Phone Orders and Method of Payment

• Mention the phone number of a Kirana on which they take orders since this could be a different number from the one listed as the business or helpline number.

• Mention if they take online orders or not and if they deliver to the doorstep or provide only a pack-and-pickup service when ordering online.

• Mention if they accept app-based payments like RuPay, PayTM, GPay, etc.

6. Restaurants and Food Joints

It is jokingly said there are 5 types of vegetarians in S.Asia
(a) Veg but Egg is OK.
(b) Veg but meat only outside the home.
(c) Veg but occasional meat at home is OK.
(d) No meat but may consume egg regularly.
(e) No meat, no egg but fish is fine.

Many vegetarians do not prefer to eat at non-veg restaurants even if they are not consuming themself.

• Specify if Jain food is available.

• Write if outside food like roti or simply a cold-drink is allowed or not.
Mention this since someone in a group may carry their own tiffin and you want to have lunch together.

• Mention if Upwaas or fasting food items available.

• Upahaar and Alp-Upahaar. If you had breakfast at a place, find out and mention in the review if that is available only in the morning since Many Upahaar-Gruhas offer food items only during specific hours of the day. Mentioning this in the review will help a lot.

• Are there separate sections for Veg/Non-veg food.

• Is there a separate and secluded section for families?

These are some of the most common items that also appear in the question and answer section for the PoI.
Besides your regular description and experience at the PoI, if you could include any of these based on your experience, the review will be immensely helpful to users of Google Maps.

Can you think of any other criteria or factors that could be worth considering in a review of small businesses in India and South Asia?
I’d be interested in knowing.

Until then… Happy Guiding ?

Hi @TusharSuradkar

Thank you so much for an interesting post on how the standard fields don’t always make sense in all cultures.

I was wondering what your experience is with adding extra phone numbers in the review text. I suspect the AI spam filter could your review private for that reason.

Parking spaces within walking distance might be better to mark with a separate pin on the map.

I love the following sentence and cultures where this is true: “helpful people are present nearby - Always.”

I’m wondering if your great and super helpful Subway photo with arrows etc. shows up on Google Maps, since we are normally not supposed to make more than slight adjustments to photos.

Some of your factors might be available under the About tab for restaurants. This might be the case for payment options and some of the dietary options you mentioned. If they could fit in there it will be easier for users to filter their searches. And you could consider proposing more culture-specific factors to be included under the About tab for restaurants.

Thanks again for all your work.

Morten

All are valid points and great observations @MortenCopenhagen

I appreciate your feedback.

Should I remove the line from the post that mentions adding a phone number in the review?

Does that risk your suggestion in your comment appear irrelevant or incomprehensible to others? Kindly advise.

The photo with arrows was meant for this article. I will be careful not to post to Google Maps :blush:

Also, I was not aware of the sections on Google Maps where a lot of information could go as a standard field so I agree that would be redundant to mention this in the review.

If the facts about payment methods deviate from those in the About section then it could be highlighted in the review would be a better way to put it.

Many thanks for your insightful suggestions and comments :pray:

Hi @TusharSuradkar

I don’t think you need to change your post. I just wanted to a a bit more details and perspectives.

If business owners claim their listings they will be able to add more than a single phone number. That is a more correct way and more useful than sharing extra phone numbers in a review that not everyone will see.

Under the “About-tab” tab you can actually suggest an edit to turn some of the lables on or off. My thought when reading your post was that it could be relevant to suggest new lables relevant in your culture. This could be done in Idea exchange. I don’t know if Google use the same assortment of About-lables all over the globe or the assortment can be adapted locally. The latter would be best and very useful.

All is good!

Cheers

Morten

@TusharSuradkar

मस्त पोस्ट
आपण सूक्ष्म निरीक्षण तसेच भेटीचे अनुभव देखील प्रदर्शित केले आहेत.
एक गोष्ट जी आपण छानपणे हायलाइट केली ती म्हणजे, येथे स्थानिक व्यवसायांचे वर्णन करताना आम्हाला आमच्या पुनरावलोकनात भिन्न मापदंडांची आवश्यकता आहे.

तथापि, माझे मत खालीलप्रमाणे आहे.

पार्किंगची जागा - लोक दुचाकी घेऊन बाहेर जाणे पसंत करतात.

पण, माझा सराव असा आहे की मी माझे वाहन कोणत्याही योग्य ठिकाणी उभे करतो आणि मग संपूर्ण शॉपिंग एरियावर फिरतो आणि ते चार ते पाच किमी इतके आहे.

प्रवेशयोग्यतेबद्दल. मला असे वाटते की ते आमच्या संदर्भात काहीसे भिन्न होते कारणः

सक्षम लोक सहाय्यकांसह फिरतात.
कमी भाग्यवान लोक घरीच राहणे पसंत करतात.
तरीही, त्याची माहिती देणे उपयुक्त आहे.

भेट देण्यासाठी उत्तम वेळ - Google अल्गोरिदम उत्तम प्रकारे भेट देण्यासाठी सर्वोत्तम वेळ दर्शवितो.

नकाशे वर वॉशरूमची सुविधा असणे आवश्यक आहे.

तथापि, मला बर्‍याच एसबीएम (स्वच्छ भारत मिशन) च्या नोंदी आता दिसत आहेत.
काय गहाळ आहे ते स्त्रियांसाठी सुयोग्य असलेल्या बाथरूम बद्दलची माहिती.

आता एक नवीन ट्रेंड सुरू झाला आहे. दुकान मालकांना डब्ल्यूए वर ऑर्डर प्राप्त होते आणि ग्राहक कोणत्याही यूपीआय इंटरफेसद्वारे पैसे देतात.

एकदा आपण अन्न आणि पेय प्राधान्य अद्यतनित केल्‍यानंतर अ‍ॅप सर्वोत्कृष्ट जुळवणी दर्शविण्यास प्रारंभ करते.

आणि शेवटी, कोणतेही सावध पुनरावलोकन काही कालावधीनंतर कालबाह्य होऊ शकते.
जे महत्त्वाचे राहते ते रेटिंग.

अभिप्रायाबद्दल आभार :pray: @C_T

# पार्किंगची जागा - लोक दुचाकी घेऊन बाहेर जाणे पसंत करतात.
पण, माझा सराव असा आहे की मी माझे वाहन कोणत्याही योग्य ठिकाणी उभे करतो आणि मग संपूर्ण शॉपिंग एरियावर फिरतो आणि ते चार ते पाच किमी इतके आहे.

अनेक लोकांचा आपले दुचाकी वाहन दुकानाच्या शक्यतितक्या जवळ नेण्याकडे कल असतो.
त्यामुळे दुकानासमोर किंवा आसपास मोकळी जागा नसेल तर तसे नमूद केल्यास मदत होऊ शकते असे मी मानतो.

प्रवेशयोग्यतेबद्दल आपल्याशी पूर्णपणे सहमत आहे.
या संदर्भात पाश्च्यात्य देशांमध्ये सामान्यपणे एकट्याने राहणाऱ्या आणि एकट्याने शॉपिंग करणाऱ्या लोकांचे प्रमाण बरेच असल्याने तिथे प्रवेशयोग्यतेबद्दल पाट्या दुरूनच दिसाव्यात अशी सोय केलेली असते जी भारतात लागू होत नाही अशी टिप्पणी मी मुद्दामहून मुख्य पोस्ट मध्ये टाळली ज्यामुळे विवाद टाळण्यास मदत होईल.

गुरुग्राम मध्ये मागील आठवड्यात टॉयलेट्स प्रवेशयोग्यतेबद्दल meetup केली.
या दरम्यान निदर्शनास आले कि केवळ ‘स्वच्छ भारत मिशन’ अंतर्गत बनवल्या गेलेल्या टॉयलेट्स मॅप मध्ये आढळतात.
मात्र अनेक वर्षांपासून अस्तित्वात असलेले स्वच्छतागृह मॅप मध्ये नाहीत.
यामध्ये शॉपिंग कॉम्प्लेक्स मध्ये असणाऱ्या कॉमन टॉयलेट्स ची कुणीही मॅप्सवर दखल घेत नाही.
म्हणून review मध्ये ही माहिती समाविष्ट केल्यास review अधिक उपयुक्त होऊ शकतो असे मला वाटते.

आणि शेवटी, कोणतेही सावध पुनरावलोकन काही कालावधीनंतर कालबाह्य होऊ शकते.

यावर आपण काय सुचवाल?

@TusharSuradkar

पुनरावलोकन पुनःपुन्हा संपादित करता येतात.
त्यामुळे, आपल्या आसपासच्या प्रभागातील स्थानांसंबंधीची पुनरावलोकने जरूर सुधारीत करावीत.
त्यामध्ये “लाईक्स” किंवा “व्ह्यूज” चा तोटाही होत नाही. तसेच, पुनरावलोकने “फिचर्ड” होण्यासाठी तुम्ही प्रयत्न करावेत. त्यासाठी कोणताही रामबाण उपाय नाही. पण सतत निरीक्षणे करून ते साध्य करता येईल.

Very useful and interesting information about how to write reviews. Everyone want our own reviews must be useful for people. It’s the way to write helpful reviews. Thank you so much for sharing it with us :blush: .