Google rarely publishes information about the size and magnitude of the Google Maps operation.
But I found some public statements that might be of interest to Local Guides.
When someone is having problems with hidden reviews, complain that their road edits are not getting approved, or wondering why seemingly small bugs in Maps can take a long time to get fixed, the following might help putting things in perspektive.
In 2019 Google stated:
Google Maps users contribute more than 20 million pieces of information every day - that’s more than 200 contributions every second.
Source: 9 things to know about Google’s maps data: Beyond the Map
I feel the numbers might be much higher in 2024. So, in my perspective, it is not surprising that Google has automated the process of approving and removing contributions rather than having people do it manually.
In May of 2023 Sundar Pichai from Google presented this crazy fact during his presentation at the Google I/O '23:
Source: Video clip
This number is a lot higher than the distance Maps users travel, but still. I’m impressed.
In November 2023:
Over 300 million contributors share their experiences on Google Maps each year, helping people get the latest information for more than 250 million places around the world.
Source: How Google Maps protects against fake content
How many Local Guides are we?
Some years back, we were told that there are 150+ million Local Guides. This figure had not been repeated officially since. So I doubt all are active contributors. But still, we could be the biggest volunteer network on this planet. When I worked for an NGO, we sometimes tried to calculate the hypothetical value of the hours put in by volunteers. Couldn’t it be fun to do that exercise for the Local Guides community?
In 2023:
Google blocked or removed over 170 million policy-violating reviews — over 45% more than in 2022.
Improvements to video moderation algorithms, like detecting fake overlaid phone numbers caught 44 million policy-violating videos.
Source: How machine learning keeps contributed content helpful.
No wonder that some authentic reviews get removed as collateral damage! But I believe Google needs to do a lot more to not hide perfectly good reviews from honest LGs.
Dealyed contribution stats
Sometimes Local Guides complain that their contribution stats and badges are not updated in real time. This is because this is not critical information like showing millions of photos and calculating navigation routes and recalculating them when needed. When did you last have to wait for Maps photos to load or the navigation voice delaying your travel because it needed time to recalculate your route?
These are just some random statements I found fascinating and some of my own reflections. Feel free to criticize or add more interesting facts with links to the source in the discussion below.