At the time of writing a review about a place, it is very important to focus on the experience of offering a site above which you can only focus on this type of information, of course, which is related to the description. Share a well written review that clearly defines the positive and negative points of the place, allowing the entire audience of Google maps to have at hand a reliable and satisfactory description.
This turns out to be very beneficial for the sites, whatever their type (Pub, restaurant, clothing store, shopping center, tourist or historical place), because the knowledge of an experience that encloses the inlet of a place or a brand is achieved commercial.
The important thing about being a local guide is to be as impartial as possible, giving a fair review where the public can make decisions about going to that place or not. Of course, if you are an active local guide and committed to the sites of your city, you can recommend the relevant authorities or owners of the place to improve the experience not only for you but for all who visit the place. All in favor of all parties, merchants, places and public can benefit from the information of Google Maps.
Two examples of different experience type.