One of my favourite contributions is adding new places on Google Maps.
I enjoy discovery our city; whether it be through food, adventure of people. It very often happens that new places open up in Cape Town - big and small businesses, so one of the best feelings is being able to map a business that does not have a listing.
The thought that a business may attract at least one new customer through my efforts is a reward in and of itself. If my review is negative; it may still encourage people to explore it for themselves as their experience and likes/dislikes may be different.
There is a bit of research that goes into adding a new place, especially if you have not been there yet. This is a part that I enjoy a lot. Cape Town has a vast variety of activities, malls and stores - I am happy to be able to contribute to our community specifically, through a platform that extends way beyond what we can imagine.