As the reviews are free to give on Google Maps, there is a high chance they are fake or scripted.
Here are a few things to keep in mind when checking the reviews on Google Maps:-
- Check the latest reviews. Mostly new reviews are raw & it also gives an idea about new changes & the activity at the place you’re looking for.
Also, check the interval of those reviews. Mostly fake reviews are done in bulk or at close intervals.
- Check the Local Guide reviews, if available, or at least check reviews of people who reviewed 5-10 places in the past.
- Check the ‘Popular Times’ and check how many people check-in at different hours of the place, This is the social proofing technique that helps you analyze the crowd attraction of the place. A popular place usually gets a high mark and indicates the place is good enough to attract a big crowd.
Look, only 1-5% of people do reviews on Google Maps, so the sample size of reviews is very low but the crowd mark or ‘Popular Time’ mark will help you know the approximate crowd attraction of the place, this will help you know whether this place is really attractive enough for social proofing.
- Check the most used words in the reviews using the review filter.
This will help you know the best food of the place or the best thing to do at that place. For example:- There must be something special about ‘Pan Petha’ at Panchhi Petha which most people write about. Checking that will help you out in finding the most selling & seeking things in the place.
- Check the name and photo of the reviewers, usually bulk reviews & fake reviews are done from those accounts which are inactive, with no display picture or weird names.
Check the Profile of Reviewers. Most fake reviewers either copy-paste or follow the same pattern in reviewing different places. They also give either 5-star
ratings or 1-star
to all. I mean how could all the places around the reviewers be so welcoming or disappointing? There must be something lie, lying behind. (chor ke daadhi me tinka)
- Check who has posted the photos in photos section of the place in Google Maps. If there are multiple people posting photos then it’s most likely a good place but if only the owner or only 1-2 people posting different photos, then it is a high chance they are fake reviewers and that’s a creepy place.
- Still confused? Ask the community about the place. If you get the answer then it is a genuine reply because only those people get the notification about your question who went that place. Fake reviewers won’t get the notification and if they get then also they don’t make efforts to reply because they are mostly inactive accounts or work only when paid.
- Don’t like the place?
Just below the reviews, you’ll find “People also search for”. It will help you hunt for the next better place just near the place you’re looking in.
Thanks for reading this till here.
I hope this will help. If Yes, Hit . Comment your ideas, how you filter the clutter the scripted reviews on Google Maps.
If you share this, it will help more people know how to get the best out of Google Maps reviews! Thanks to @TravellerG to encourage me to write this post on Local Guide Connect