Yesterday I went to a new coffee shop, Tomoro Coffee and it has a very good coffee taste. I like it, and i want to know more about this brand, so here it is!
Tomoro Coffee, a coffee brand that is only one year old, has stolen the attention of coffee lovers in Indonesia. With high ambitions, Tomoro Coffee plans to become the largest coffee company chain in Southeast Asia. Let’s explore the story behind their success.
The Origin of Tomoro Coffee
Tomoro Coffee was founded by Xing Wei Yuan, known as Star. Before entering the coffee business, Star had experience in developing various companies, including international shipping companies and electronic equipment businesses. However, the coffee business is a new challenge for him.
Big Ambition
In the midst of fierce competition in the Indonesian coffee world, Tomoro Coffee has ambitious goals. Supported by a company from China, they have opened 271 stores by early 2024. According to Global Coffee Reports, their plan is to open 400 stores without a franchise system. Tomoro Coffee wants to open an average of two new stores every day, with a total of 1,500 stores by the end of 2024, including multiple expansions to Singapore, the Philippines and China.
Technology and Innovation
Tomoro Coffee uses Eversys super automatic machines to serve high quality coffee. With funding of 10 million USD (around Rp. 158.6 billion) from venture capital, they have launched various innovations and new drink menus.
Fast Expansion
Tomoro Coffee opened its first outlet in Jakarta in August 2022 and quickly grew to 200 outlets throughout Indonesia. You can find Tomoro Coffee shops in various cities, including Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, and Palembang
With a strong passion and commitment to providing an extraordinary coffee experience, Tomoro Coffee continues to inspire coffee lovers across the country. 
